The individual paper is designed for you to utilize the concepts of global marketing and determine an appropriate country for your product/ company to enter. This assignment will be posted in the assignments section of the course. The paper should be a minimum of 8 pages not including references but no more than 10. This paper is due by 04/26. I grade based on content not length so do not worry too much about the length.
Guidelines for the paper:
Sections:
Introduction
This section should clearly state the 2-3 countries you are interested in and the name of the company or product that you are looking to expand to into it. It is best for the product/ company to be fictitious since this will allow you to focus more on the global aspect of the assignment and not get caught up in the product/ company. The U.S. cannot be one of your countries.
Company/ Product information
Describe in detail the product/ company that you are going to introduce on a global level and explain why you chose this company/ product. This is not a detailed section since the product/ company is fictitious
Region/Country information/ Research
Conduct research on each of the countries you have chosen with respect to the different aspects you would consider in global marketing, such as tariffs, quotas, infrastructure etc¦ This section needs to be organized using the 4 factors in assessing global markets. You can use tables in this section but the entire section cannot be 1 table. You MUST use the 4 factors in assessing global markets found in the textbook.
Then using the steps for entering a global market, compare and contrast the 2-3 countries and then discuss how you would select the one country to enter from these 2-3 countries.
This section should be the bulk of your paper.
Conclusion
In this section, explain why you think that your company/ product would be successful in this region/ country. You need to select one country or none.
You are not required to utilize the section headings in your paper however you may do so if you wish to.
