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Questions on customer needs

by | May 14, 2022 | Business & Finance - Marketing | 0 comments

by | May 14, 2022 | Business & Finance - Marketing | 0 comments

Questions on customer needs

Watch this video and then answer the following questions in your initial post:
https://www.viddler.com/embed/b4bed1cb

What is the basic customer need provided by the Ford Fiesta?
What is the key situation faced by Ford?
List Ford’s main strengths (consumer view)
List Ford’s main weaknesses (consumer view)
State their central marketing objective (must synch with # 2)
Describe the typical customers purchasing cars (target markets)
List 3 key numerical results Ford used to assess the effectiveness of their online campaign
Make one value communication recommendation (must synch with # 2)

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