MGT 201 Fundamentals of Management

Di Fara Discussion Case

You have been asked to consult by the owners of Di Fara, New York Citys best pizza! They have heard of the growth of the restaurant industry in the Middle East and specifically in Dubai. The reputation of the expansion of all the burger joints in Dubai has reached New York. Di Fara wants to capitalize on that and have a presence in Dubai.

The owners have called you in to consult them on what they should do. You need to provide them with two recommendations for their strategy. First, how should they grow internationally? Second, what corporate and competitive strategy should they implement?

Follow these steps:

1. Do some research on the restaurant learn more about it.

2. Generate ideas about the alternative recommendations that the members think will be most likely to succeed. Be as innovative and creative and no suggestion should be criticized

3. List and explain the pros and cons of the alternatives. 4. Select one of the alternatives with an explanation why you think it is the best.

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