MAR 4503: Video Reflective Assignment The video reflective assignment you need to submit INDIVIDUALLY. Three paragraphs should be included in the video reflective assignment. Each paragraph can contain 5-­?10 sentences. The maximum length of the paper is two pages, typed, double-­?spaced with the font size 12. Place the title of the video at the beginning of the paper and list the discussion question number in front of your answers. 1st paragraph: Answer the discussion question 1. 2nd paragraph: Answer the discussion question 2. 3rd paragraph: What you think about the video. Video: McDonald’s Taps Ethic Subcultures for Ongoing growth 1) What other ethnic subculture segments should be considered as an important

segment for McDonald’s? What marketing plans and activities will attract these segments?

2) How difficult is it for McDonald’s to position its products toward one segment without negatively affecting another segment?

3) What is your opinion about the video?

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Video Reflective Assignment Grading Rubric

Criteria Does Not Meet Standards Approached Standards Meets or Exceeds Standards

Discussion Question #1 Information/Format

0 point • The level of detail in each question is poor and makes no attempt to include textually relevant information.

• Paper is not formatted correctly.

1-­?3 points • The level of detail in

each question is emerging. Attempts to engage the text are made.

• Paper is partially formatted.

4 points • The level of detail in each question is excellent. Textual details are relevant and student has connected fully with the literature.

• Paper is formatted correctly.

Discussion Question #2 Information/Format

0 point • The level of detail in each question is poor and makes no attempt to include textually relevant information.

• Paper is not formatted correctly.

1-­?3 points • The level of detail in

each question is emerging. Attempts to engage the text are made.

• Paper is partially formatted.

4 points • The level of detail in each question is excellent. Textual details are relevant and student has connected fully with the literature.

• Paper is formatted correctly.

Personal Opinion 0 point No implications are mentioned.

1-­?3 points One or more implications are given and are sufficiently clarified.

4 points Implications are clearly explicated and demonstrate critical thinking skills.

Writing Convention 0 point • There are numerous spelling or grammar errors, making the answer impossible to understand.

• There is no punctuation.

• Paper is inadequate/ excessive in length.

2 points • There are numerous spelling or grammatical errors, making the answer difficult to understand.

• Most punctuation is not used correctly.

• Paper is over/ under word length.

3 points • Proper use of

English spelling and grammar is employed consistently throughout the assignment.

• Punctuation is utilized correctly and only when necessary.

• Paper is the appropriate length as described for the assignment.