HEALTHCARE 4
Strategic Plan Assignment
Each student shall prepare a 10-page strategic plan following the assignment guidelines. The purpose of the strategic plan is to allow the selected healthcare organization to understand their current strategic position, where they want to be in the future, and how they will achieve those goals. For this strategic plan, you will select an existing healthcare organization local to your community to conduct a strategic plan analysis on. The strategic plan should project 3 years worth of planning. Additionally, students should focus on identifying a target market (consumer or business in South Florida) whose needs are not currently being met, not being met satisfactorily or even recognized. Students also should think about competitive offerings, and how their offering will be communicated and delivered. The solution must be actionable or realistic.
The strategic plan will be completed in 3 phases, which will all culminate to create the final strategic plan due on 4/22. Please see below for the due dates of each phase.
Phase 1 due: February 16, 2020 (Cover page, introduction, M,V,V,G)
Phase 2 due: March 8, 2020 (Objectives, Markets served and Sources of Income, Competition)
Phase 3 due: April 5, 2020 (SWOT, Action Plan)
Presentations week of April 6- April 12 (need to sign-up for time slot)
Final paper due: April 22, 2019 (All sections)
Each phase is worth 5 points. I will provide you with feedback and you will need to make the necessary changes and edits before you submit your final strategic plan.
The strategic plan should be prepared as follows:
Section
Details to be included
Points
Cover page
(1 page)
Include name, title of assignment (include name of organization), and due date of assignment
5
Introduction
(1 page)
This is the introduction of the strategic plan that identifies the organization you will be studying. In this section, be sure to provide background information about the organization and why it is important to examine this organization at this time.
Student should also include a brief overview of the governance structure of the organization.
10
Mission, Vision, Values, Goals
(1 page)
Mission: the purpose of the organization serves today
Vision: what the healthcare organization hopes to become during the next several years
Values: the guiding principles or beliefs of the organization
Goals: what the organization hopes to accomplish in the long term
20
Objectives: short-term and long-term objectives
(1 page)
In table format, include short-term and long-term objectives. Short-term objectives should be accomplished during the next 12 months, while long-term objectives should be accomplished during the subsequent 24 months. State the objectives in one column and in another column, indicate how the organization will accomplish the stated objectives.
Remember, objectives need to be measureable!
15
Markets Served and Sources of Income
(1 page)
Identify the primary market of the healthcare organization that is serves. Also, identify the sources of income for the healthcare organization.
15
Competition
(1 page)
Describe and identify the competition faced by the healthcare organization. Who are their competitors?
15
SWOT Analysis
(1-2 pages)
In this section, you will conduct a SWOT analysis in which you will discuss the current positioning of your organization. Strengths and opportunities are somewhat related, while weaknesses and threats are also loosely related.
Strengths: Identify their service strategy. How is the organization able to retain their existing market share?
Weaknesses: Identify areas for improvement. Are there areas of weaknesses if compared to their competitors?
Opportunities: What opportunities are out there in the market for the organization to capture? How will the organization grow and expand their market share or to reach into new market territory?
Threats: Think about the competition faced by the organization. How can the competition faced by the organization erode the companys past and present successes? Think about internal and external challenges that the organization is facing or may face (i.e. outside competition, federal/state government regulations that pertains to healthcare organization and policies, challenges of internal and external environments)
15
Action Plan
(1 page)
In a table format, provide the action plan (execution) for the strategic plan. Categorize your objectives into year 1 objectives, year 2 objectives and year 3 objectives. The action plan table will include the following columns:
· Objectives (include the targeted accomplishment date)
· Actions to accomplish objectives
· Who will carry out these changes (what is the position title)
· Resources needed to carry out the changes (i.e. cost, staff, etc.)
15
References
Include a list of references used in your strategic plan. Also, must include in-text citations that correspond to the references listed in the reference list. For more information on how to properly cite in APA format, visit library.fiu.edu/apa
Note: To earn full points for your references, in-text citations need to be present and it needs to correspond to the references as listed in the reference section.
5
Paper guidelines
· Use headers (title for each section)
· 12-point font
· Times New Roman
· double-spaced,
· 1-inch margins all around
· numbered pages at the bottom of each page and centered
5
Writing/Grammar
· Be error free make sure you do a spell-check/grammar-check before submitting!
· Make sure your paper flows (use transitional words)
· No run-on sentences
· Correct use of capitalization. For example, general terms such as “healthcare” does not need to be capitalized. Only proper nouns need to be capitalized or the name of your healthcare organization.
15
Total Points
135
Note If your Turnitin score is above a 35%, it will result in an automatic 40-point deduction to your final score. Additionally, the professor will review your Turnitin originality report and if warranted, may require student to re-do their entire paper or specific sections of it. Lastly, if upon further review, the Professor believes the student plagiarized their work and did not submit original work, it will result in a grade of zero.
