Discussion: SWOT Matrix

Strengths: Weaknesses:

1.?Brand Name 2.?Research & Development 3.?Advertising 4.?Corporate Social Responsibility

5.?Hersheys Amusement Park

6.?Diverse Product Lines

1.?Management Structure 2.?Decrease of In-Store Shopping

3.?Large Debt 4.?Healthy Food Trends 5. ?Majority of Sales are Domestic

6.?Difficulty Competing Internationally

Opportunities: SO Strategies: WT Strategies:

1.Marketing of

Holidays

2.Combined projects

outside of the U.S.

3.New products

(texture, taste, quality)

4.Milk, White, Dark

chocolate health

profits

5.Advanced

technology dropping

manufacturing

6. Organic

nourishments market

increasing

7.Acquisition of

companies outside of

the U.S.

8.Ethical labor and

environmental brand

disclosure

1. ?Produce and push for chocolates to be more

holiday-related. (S1, O1)

2. ?Figure out how to better use technology to benefit the

whole company. (S2, O2)

3. ?Create an organic line of chocolates that allows for all

to be intrigued. (S6, O6)

1. ?Revise and review management and

disclosures. (W1, O8)

2. ?Introduce new snack/candy with less sugar

that is healthier. (W4, O3)

3. ?Invest in sales/stores internationally and allow

for the stores to allow

in-store shopping. (W5, O7)

Threats: ST Strategies: WO Strategies:

1.Inclement weather

or natural disasters

affecting the growth of

products

2.Identical products

3.Unfavorable

currency exchange

rate

4. Sugar prices are

rising

5. Cocoa prices are

rising

6.Allergic reactions

and other health

concerns

7.Obesity rate

changing epidemically

8.Fragmentations of

the industry

1. ?Reduce the number of products that are similar.

(S3, T2)

2. ?Park requires more walking, healthier options

for internal enjoyment to

encourage exercise. (S5, T7)

3.?Corporate looks into the possible ways to help with

the currency exchange rate

so there is less of a loss. (S4,

T3)

1. ?Open stores that are larger and more inviting

rather than smaller shops

with fewer options in-store.

(W2, T8)

2. ?Look for other places to grow the products needed

that are less likely to have

weather issues or natural

disasters. Possibly grow

products in a plant. (W3,

O1)

3. ?Sell items in a country that will allow for-profit

from sales rather than loss

due to currency exchange

issues. (T6, O4 & 5)

A SWOT Matrix is very important for analyzing the External Factor Evaluation (EFE)

and the Internal Factor Evaluation (IFE) in order to match different factors. There are

four different types of strategies that can be developed during the SWOT Matrix. The

SO, strength-opportunity, which combine an internal strength with an external

opportunity; WO, weakness-opportunity, takes an internal weakness and pairs with an

external opportunity; ST, strength-threat, focuses on internal strength and an external

threat; WT, weakness-threat, is the combination of an internal weakness and external

threat. The strengths and weaknesses are pulled from the IFE, but the opportunities and

threats are from the EFE. In this situation, the SWOT is comparing Hersheys pros and

cons while keeping an eye on the things that need to change and what their options are

currently. A SWOT Matrix is generally monitored and changed frequently since the

threats, opportunities, strengths, and weaknesses are constantly changing.

BCG Matrix

Relative Market Share

Industry

Sales

Growth

Rate

High +20 High 1.0 Medium .50

Low 0.0

Medium 0

Stars

North American Market

Question Marks

International Market

Low -20

Cash Cows

III

Dogs

The BCG Matrix is set up to determine how well multiple divisions of a company are

doing in relation to one another. The y-axis looks at industry sales growth, while the

x-axis looks are relative market share. Hershey is the industry leader with 37%, with

Mars coming in second at 28% which in return gives them a relative market share of

1.25. The most recent industry sales growth rate available puts Hershey at 0.36 or 3.6%;

their coordination is (1, 3.6). Due to this, Hershey is in the Star and Question Mark

Quadrants of the BCG Matrix. High market share and a slightly higher industry growth

rate, Hershey should chase integrative and rigorous strategies to uphold or strengthen

its position.

References:

David, F. R., David, F. R. Strategic Management. [Bookshelf]. Retrieved from

https://full-bookshelf.vitalsource.com/#/books/9780134153872/

(n.d.). Hershey Company. Retrieved from

https://www.dnb.com/business-directory/company-profiles.hershey_company.c

58210433faaf8cfd3c14d5d254139e9.html

Jurevicius, O. (2013, May 1). How to Focus on the Stars with a Clever BCG

Matrix. Retrieved from

https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.h

tml

https://full-bookshelf.vitalsource.com/#/books/9780134153872/
https://www.dnb.com/business-directory/company-profiles.hershey_company.c58210433faaf8cfd3c14d5d254139e9.html
https://www.dnb.com/business-directory/company-profiles.hershey_company.c58210433faaf8cfd3c14d5d254139e9.html
https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html
https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html
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