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Discussion: Business Communication

Discussion: Business Communication

Business Communication

• Reporting Dashboard—View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile- ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

• Pearson eText—Keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. The worked examples bring learning to life, and algorithmic practice allows students to apply the very concepts they are reading about. Combining resources that illuminate content with accessible self- assessment, MyLab with eText provides students with a complete digital learning experience—all in one place.

• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

• Video Exercises—These engaging videos explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

• Learning Catalytics™—Is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:

? ?? Pose a variety of open-ended questions that help your students develop critical thinking skills

? ?? Monitor responses to find out where students are struggling ? ?? Use real-time data to adjust your instructional strategy and

try other ways of engaging your students during class ? ?? Manage student interactions by automatically grouping

students for discussion, teamwork, and peer-to-peer learning

A L W A Y S L E A R N I N G

Giving Students the Skills and Insights They Need to Thrive in Today’s Digital Business Environment The essential skills of writing, listening, collaborating, and public speaking are as important as ever, but they’re not enough to succeed in today’s business world. As business communication continues to get rocked by waves of innovation—first digital media, then social media, now mobile communication, and watch out for the upcoming invasion of chatbots—the nature of communication is changing. And the changes go far deeper than the tools themselves.

In this exciting but complex new world, no other textbook can match the depth and range of coverage offered by Business Communication Today.

Figure 1.7 The Social Communication Model

The social communication model differs from conventional communication strategies and practices in a

number of significant ways. You’re probably already an accomplished user of many new-media tools, and this

experience will help you on the job.

Tendencies Publication, broadcast

Lecture

Intrusion

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