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BMGT 364 Project 2 – Organizational Culture and Structure

BMGT 364 Project 2 – Organizational Culture and Structure

Purpose
In this project, you will view a video and discuss the organizational culture and organizational structure of the assigned organization.
Outcome Met by Completing This Assignment

organize human, physical, and financial resources for the effective and efficient attainment of organizational goals

How to Set Up the Paper
Createa Word or Rich Text Format (RTF) document that is double-spaced using12-point font.The final product will be 3-4 pages in length excludingthe title page and reference page.Write clearly and concisely.
Provide a title page with a title, your name, course and section number and the instructor’s name.
Instructions:
Youhave been hired as an associate for a software company that offerssupport solutions and customer service to more than 500 businesses inthe United States. The company has recently started to experiencesignificant growth and will need to hire many new associate positions.Your manager, Jack Nyugen, has asked you to help create a recruitingvideo for the company that emphasizes the company as having a positivecorporate culture in which employees live the company’s core values andlike coming to work. Jack provides you with a recruiting video forZendesk, a favorite company of his, and has asked you to view the videoto gain an understanding of the concepts, organizational culture andorganizational structure. Jack knows the value of seeing is believingbut also knows the value in a person who is able to articulate what isseen.
Jack has asked you to view the video on Zendesk: https://youtu.be/l0uaSU6IVN4. (You may need to right click on the link and open in a new window.)

Youwill write a report addressed to Jack and will use only the Zendeskvideo and course materials. If external sources are used, theinformation will not be included in the grading.

Use the following headings and instructions to complete the project:
Introduction

Write an Introduction paragraph. TheIntroduction paragraph is the first paragraph of the paper anddescribes to the reader the intent of the paper explaining the mainpoints covered in the paper using a thesis statement. This intentshould be understood prior to reading the remainder of the paper so thereader knows exactly what is being covered in the paper.

Organizational Culture

Discuss the seven dimensions of organizational culture
Describewhat ZenDesk’s organizational culture look like by presenting examplesfor each dimension descriptor. Use the specific facts from the videoand use the course material to support your description of ZenDesk’sorganizational culture. This means you will use the video facts andmake connections to organizational culture as it relates to eachdimension descriptor.

Competitive Advantage

Discusshow ZenDesk uses its corporate culture to create a competitiveadvantage. Make sure to correctly make connections between the videoinformation and the course materials.

Organizational Structure

Identifyand discuss ZenDesk’s organizational structure from what you see in thevideo and use the course material to support your description of thestructure. Make sure to use examples from the video.

Conclusion

Create a concluding paragraph. The Conclusion summarizes the main topics discussed in the paper.

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